UPSA Admission into Master of Arts in Brands and Communications Management

By | June 3, 2021
UPSA Admission into Master of Arts in Brands and Communications Management

UPSA Admission into Master of Arts in Brands and Communications Management

The programme seeks to give its graduates specialised skills in brands and communication Management. The blend of brands and communications concepts make the programme unique to current development in the country and the marketing profession in particular. The programme will enhance skill development in the country for designing brands and communications strategies for national and corporate reputation.

Entry Requirement

  • A first degree from a recognized and accredited University/Institutions preferably with second class lower or better in any discipline.
  • A third class degree with at least five years of relevant working experience is considered through an admission interview.
  • Relevant recognised full professional qualification such as Chartered Institue of Marketing (CIM) among others.

Objectives

  • Provide students with knowledge of the role of brands communication with a focus on the creation of sustained brand equity.
  • Equip students with the vital building tools for brand and equity and compelling brand communications.
  • Gain an understanding of different approaches for measuring and managing brand equity.
  • Apply the knowledge in brand and communications theories in designing compelling brand messages for enhancing the competitiveness of organisations.

Who Can Apply

  • Brand Manager
  • Communication Managers
  • Creative/Artists
  • Public Relation Officers

Apply here

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